Project Overview

EbLens celebrated its 70th anniversary with "We Were There," partnering with brands that have shared its journey. This campaign honored their longstanding relationships, showcasing iconic collaborations and reflecting EbLens' enduring commitment to style and community. Every month, we celebrated a different brand, showcasing collaboration products in-store, on our site, and on social media, fostering excitement and nostalgia among our loyal customers.

EBL X Timberland

EbLens started back in 1949 in the small city of New Britain, Connecticut. Originally a workingmen’s store, it evolved into army surplus, then family footwear and eventually turning into the premiere location for the hottest streetwear available right in the heart of our communities. We’ve enjoyed 70 years of continuous business and have shared that experience with some amazing brands. Timberland began its chapter in the EbLens’ story back in 1973 when they introduced the original Timberland 6” Premium work boot to our customers. The partnership eventually led to more boots and rugged clothing. Today we share a story rooted not only in workwear, but in the hip hop culture as well. Thank you, Timberland, for 46 great years.

EBL X Levi's

First carrying them in the early 1960s, Levi’s is one of EbLens’ longest lasting relationships. It was the top-selling brand in our stores for more than 20 years, with favorites like the 505 Red tag and the 519 corduroys. In the 1970s, Levi’s denim jackets were a best seller, including the ones that featured the iconic Sherpa lining. To celebrate our 50+ year partnership, EbLens and Levi’s are releasing anEbLens Exclusive black denim jacket. This EbLens exclusive will feature gold buttons, tastefully blending the EbLens brand colors with what is arguably the most iconic jacket ever made. Get this limited edition today! WE WERE THERE to help a small denim company redefine casual fashion in America and we will be there as Levi’s continues to withstand the test of time.

EbL x Fila

Celebrate EbLens' 70th Anniversary with this Exclusive EbLens x FILA Collaboration. This limited edition FILA Ray Tracer is adorned with all of EbLens' branded colors from the last 70 years and honors the long-standing relationship with FILA. Premium materials like tumbled leather, smooth suede and quality Nubuck are accentuated by the bright colors chosen for this special shoe.